Side Project:
Certified Shiit
A side project exploring adulthood through irony —
I crafted the brand identity, voice, and website (in progress)
Overview
Certified Shit is a Brazil-based ironic lifestyle brand that embraces the chaos of adulthood and turns it into unapologetic, sarcastic products — starting with embroidered caps that say what you’re really thinking.
Coming Soon:
www.certifiedshiit.com
Brand Identity
Designing a visual language that embraces chaos with irony and clarity
To bring more personality to the brand, we introduced a tired cat mascot — a visual symbol of emotional exhaustion. The identity contrasts clean design with bold, ironic messaging, and will expand into stickers and other everyday items that reflect the absurdity of adult life.
Our Core Item
We chose caps as our first product because people crave connection — and sometimes the easiest way to say something is without saying a word. In a world full of noise, a simple phrase on your head can speak volumes.
It’s about showing how you feel, claiming your right to be tired, ironic, or off — without needing to perform or explain.
