Writing
My latest articles
JAN 19 2021
Creating value through design and heuristic evaluation — a case study
How we adapted Nielsen’s methodology to the e-commerce context
SEP 15 2020
Optimizing e-commerce experience for new users during the pandemic
How we created a product feature focused on the new consumption pattern
MAR 24 2020
Increasing conversion by understanding user’s behaviour — case study
How heatmaps help to create hypotheses and solve usability problems.
